In a candid interview with Family Tree, Diba Nazar-Czaplinski co-owner of EMS Body Solutions speaks to us about her background, her love for sports & fitness from a young age, and how she kept at her passion even when faced with restrictions since she was born into a conservative Muslim family.
“I am extremely disciplined and always keep my word when I commit to someone or something” –
Today her passion has become her profession and she is the proud co-owner of Body Solutions here in Dubai. Introduced to Dubai in 2012 by Mariam Hareb and Diba Nazar-Czaplinski, the successful Body Solutions Club in Business Bay is the largest EMS-specialized studio in the world.
The BODY SOLUTIONS technology uses electrical muscle stimulation to train muscles throughout the entire body simultaneously. Two15-20 minute sessions per week is all it takes to get your body into the shape you want. She further adds before coming across this award winning innovation she used to train for hours to end and today EMS has given her the freedom to do less and achieve more. Entire body muscles are trained simultaneously via electrical muscle stimulation (EMS), which allows achieving maximal results in minimum time.
Tell us a little bit about your background:
I was born in Afghanistan, and later moved to Germany during the war with Russia. Have lived in Germany for most part of my life, in fact 30 years now since the move from Afghanistan. Dubai is home to me and my husband Michael for 5 years now and we are loving every moment of being here.
How would you describe Yourself?
Hmmm interesting, my life’s motto is to live to the fullest as we have just one life. Practice gratitude every day and surround myself with beautiful (lovely)people. Discipline is very important to me and lastly I always keep my word when I give it to someone.
On the last bit about keeping your word, I can vouch for you and have experienced it first hand when we had to decide on dates for this interview. You kept up to your word and gave us the interview while on vacation. I highly appreciate the gesture.
Moving on, can you take us through your journey as a fitness enthusiast and how it led into fitness entrepreneurship.
[Laughs], it is a long story. Right from my childhood days I was fascinated with sports.(and being born into a conservative Muslim family it was not easy for me to participate in sports activities. I´m not sure if moslemreaaders will misunderstand this?!) My marriage to Michael was the turning point, and post marriage I started pursuing my passion to become a sports trainer. I worked for 15 years as personal trainer before opening my first gym in Germany. It was my first stint as an Entrepreneur.
In 2011 our CEO Mariam Hareb visited Dubai to appoint a Manager to open an EMS Club in Dubai. It was first of its kind in UAE. As I had worked for very long time with this technology me and Mariam decided to venture into the Dubai market and opened a beautiful club in Jumeriah 3. It was very successful and we helped many clients. Today we have gone on to open the biggest club worldwide who specialise in EMS training.
Why did you choose this model of fitness?
This model of fitness suits everybody. Generally, any fitness activity requires one to be in good health, at least 45minutes of training every day to see results. Whereas the technology used by BODY SOLUTIONS is suitable to all. This training method works for someone with high BMI, Joint problems, diabetic or the majority who don’t have time to work out. ‘Electric Muscle Stimulation based on electro therapy is the safest way to train and requires just 15-20 minutes twice a week to do a full body workout. The best part is it is a scientifically tested system and very safe.
How would you describe Mariam Hareb and your partnership?
Our CEO Mariam Hareb is a very successful Emirati business woman. She studied in Germany and researched for a long time to bring the best fitness solution for her country. She is also the winner if the innovation price 2012 for inventing this life changing training system. Me and Mariam are perfect as partner’s and today with Body Solutions Clubwe have been able to design a fitness space that goes in hand with the Muslim culture.
How is EMS Body solutions different from other fitness options available in the market?
It is a concept from Germany and it is more than just a conventional fitness club. It is a science and uses latest technology to help people achieve a perfect body in under 20 mins with only training 2times a week. Its quick, its easy and safe. 15-20 minutes of body training is equivalent to 15hours of strength training at gym.
We also give each client individual solutions as we strongly believe that everybody is different and what worked for my body may not work for you.
“Our body is not a machine and is a result of how we have taken care of it all these years”
What is the one challenge you face today, as you are expanding the business?
Like any fitness program this too takes time and consistency to start showing desired results. In today’s world people need everything to be done like yesterday. What clients need to understand is it takes more than just 4 sessions to change a body. Our body is not a machine and it is result of how we have taken care of it all these years. So client needs to be patient and trust us when we say we can show results in 3months if they follow what we say.
Tell us about a moment you felt you are going in the right direction.
BODY SOLUTIONS CLUB is our baby, we take a lot of pride in the way we have designed to suit the lifestyle and culture of Dubai. Every time someone visits our club they are surprised by the beauty and calming effect that put into every detail of designing the club. There are many people trying to duplicate us. And we believe the experience we provide can never be duplicated.
If you were not doing this, what would you be doing instead?
There is nothing else that I want to do in this world. Always a fitness trainer, I love this profession with a passion. Maybe someday move to Finland as another love of mine is snow.
What do you do when you are not managing the business?
[laughs] my husband Michael would be a better person to answer this, he calls me a workaholic. When I am not working I love spending time with my husband and our cat Fanta. I also love going on long walks and occasionally catch up with friends.
Expert tips for staying fit for life.
Start by loving yourself and your body. Drink at least 2-3 litres of water a day, avoid all kinds of fast food and eat a lot of fresh and natural foods. There will be no results without following a healthy lifestyle and proper nourishment. 50% success is result of exercise and 50% is because of the food you eat.
Lastly, if you had to give one advice to aspiring Entrepreneurs what would it be?
As clichéd as this sounds, ‘love what you do and be persistent’. A good business is one which provides value first and not one that earns lots of money. The challenge is not to forget the principle of honesty and passion for your work, when the going gets tough.
Where can one reach you and how can one get enrolled with EMS body solutions?
Call in our Club 045519740 and book a trial training at first or you send an email to email@example.com